Review In The Raw 1/7/13: Punk Rocks!

Segment 1

-Glad Cena started the show, because despite their efforts to remind us of his presence by replaying his victory, by the time the show was over, his involvement with this episode had thankfully faded into my subconscious.

-I know Cena sells merch and tickets and this crowd in Tampa, FL was living proof of that, but I just don't like his current schtick. It doesn't entertain me. In fact, it gets on my damn nerves. But if WWE's trying to make money, they're doing the right thing by keeping Cena in the spotlight in a way in which the "Universe" seems to approve of. I just think there are better ways to accomplish the same goal.

-AJ has been stripped of all her charm and is now just a bland, vindictive bitch.

-I believe there are ways to make Dolph more marketable but some guys, like Cena, don't have to try, so I guess Dolph should be thankful for whatever breaks he gets in his career.

-Despite the crowd happily lapping up this opening segment, in reality it was all excruciatingly lame and the only payoff was yet another Ziggler loss to Cena.

Last Word: MINUS -

Segment 2

-Cena vs. Dolph, Part One. Not that these two can't have a good match, I'm just tired of seeing it.

Last Word: MINUS -

Segment 3

-The referee throwing the managers out routine seems to be making quite the comeback.

-Not one, but TWO terrific counters by Ziggler that should've resulted in him getting the win.

-Crowd is teeming with marks who were perfectly happy with the result despite the piss-poor psychology. Had Cena scored more near falls, it might have been easier to stomach, but Ziggler pushes him to the absolute limit and can't win, then gets beat with ONE Attitude Adjustment after taking very little punishment in the match makes him look like a human matchstick. I get that Cena HAS to win, but the execution was just insulting.

Last Word: MINUS -

Segment 4

-I was against Eve's heel turn last year because I didn't think she had the acting chops to pull it off but she has proven me wrong. She still can't wrestle worth a damn though.

-I haven't been impressed with Kaitlyn until now. She did a good job of carrying the action.

-I know the crowd could care less about the divas, but that's WWE's fault for always presenting them as an afterthought. This match was decent, it put value on the Divas Championship, it sold both competitors, and it built to a future match. No complaints.

Last Word: PLUS +

Segment 5

-Everything Wade said in his backstage segment with Santino and Steamboat was accurate. The Intercontinental title has meant more since he won it than it has in a couple of years.

-Orton is so insanely over with the marks, especially in this crowd.

-I applaud Daniel Bryan for not letting them take away his "Yes" chant completely. It's a shame though when you consider how crazy popular it used to be.

-This segment was all filler. Part of the problem with a three-hour show.

Last Word: MINUS -

Segment 6

-Crowd just wasn't into this tag match between Team Hell No and Team Rhodes Scholars. Not sure if it's the fact that it seems like it's happened too many times already, or that they forget that Team Hell No actually wrestle and are the tag champs because they're used to seeing them in cheesy backstage skits.

-Bryan, of course, has to eat the pin.

-As much as I like everyone involved in this match, it just failed to capture my interest.

Last Word: MINUS -

Segment 7

-I don't mind Randy Orton going over Heath Slater in this type of environment because it's what I call a "cheap pop" match. 3MB furthered their role as cheating losers and Orton is still, Orton.

Last Word: PLUS +

Segment 8

-I don't understand, if Barrett was going to be booked to get a strong win in his match with Santino, why wasn't he given an intro? Granted, his music sucks (and maybe that's why) but he's the champ. And little things like that go a long way in establishing him in the minds of the fans.

-I would actually love to see Ricky Steamboat come back as a babyface manager.

Last Word: PLUS +

Segment 9

-Crowd popped huge for Antonio Cesaro's win over Khali and rightfully so.

-Miz has thrown away all of his potential in his new role as a babyface. What was once a strength, his talking, has become his biggest weakness.

-Khali is a human punchline, but he got Cesaro over which is what he was out there to do.

Last Word: PLUS +

Segment 10

-Nothing wrong with this match. It was decent action and a fun win for Sheamus, but it felt a little like overkill having two squashes involving 3MB on the same show.

-The crowd, bless their widdle hearts, stayed with the match and that kept it from becoming a total snoozefest.

Last Word: PLUS +

Segment 11

-First half of the TLC match. Nothing spectacular, but solid action.

Last Word: PLUS +

Segment 12

-As with their Hell In A Cell championship match, I felt like the TLC between Punk and Ryback should've been better. By the time the show ended, it was almost as if this match didn't happen. For a TLC championship match, that's not a good thing.

-Still, it wasn't terrible so I guess it gets a plus.

Last Word: PLUS +

Segment 13

-The Team Hell No segment was childish but it keeps their "momentum" going and now fans have something to look forwad to with Dr. Shelby returning next week.

Last Word: MINUS -

Segment 14

-The Big Show squashing Kofi was basically filler on a show like this but it was memorable filler. I like Show being built up as a monster. Unfortunately, the result of Friday's Smackdown, which is actually Tuesday's Smackdown have since been reported and this "monster" was apparently stopped by Alberto Del Rio of all people, and in a Last Man Standing match of all things. But at the time, I didn't know that so, this match was fine for what it was intended to be.

Last Word: PLUS +

Segment 15

[Author's Note: Here's where I plan to rant a little. I tried to keep the review brief on purpose until now because CM Punk's "pipe bomb" has had a lot of people talking since Monday and I've been itching to give my take on what really happened.]

-CM Punk's promo was exactly that, a promo. It wasn't a shoot, or a work, or even a pipe bomb. It was a wrestling promo designed to solicit a particular response from the crowd. And it accomplished exactly what WWE and CM Punk, and even the Rock, wanted it to accomplish.

-What were CM Punk's goals going out for that promo on Monday night?
1) Make people care about him.
2) Make himself a threat to the Rock.
3) Sell tickets to the Royal Rumble and pay-per-view buys.

-Now let's examine how he was able to accomplish these three things.
1) While Punk has been the company's top heel for the past few months, working a program with the Rock is a whole other ball game. Until now, these two have always been viewed as being in entirely different leagues. It's one thing for John Cena to challenge "The Great One" but CM Punk? Get real, kid! You're just a lame duck keeping the WWE title warm until it's time to have Cena win it back, right?

All true, until Monday night. Punk hasn't created a "buzz" since his "pipe bomb" two summers ago in Las Vegas. With his "shoot" comments, he took himself out of the regular roster of Superstars and made himself someone who transcended the WWE, just like the Rock did when he made it big in Hollywood. The same thing happened on Monday. All of a sudden, CM Punk is no longer just a wrestler following the script but he's some kind of renengade, he's a real person who is speaking his mind.

Whether he actually believes what he was saying or not doesn't matter. It accomplished what it was supposed to accomplish. It set CM Punk apart from the rest of the WWE roster and made him more than just a wrestler. Which gave him gave him the clout and the stanind he needed to challenge the Almight Rock.

2) While Punk hasn't been on a roll lately as far as clean, convincing wins, the fact that he dared to make "shoot" comments and "pull back the curtain" makes him a "loose cannon." And a loose cannon is capable of anything. This makes him dangerous, and a threat to the Almighty Rock.

He and the Rock bolstered this by reminding us of when he laid out Dwayne on the 1000th episode of Raw and with other standard "tough guy" talk. But the point is, the guy who has never been able to cleanly beat John Cena has gotten us to at least entertain the notion that he can find a way to defeat one of the few people who has.

3) After the Rock went through his opening monologue, it was critical that CM Punk come back strong. The importance of Phil Brooks not falling flat and simply rolling over for the transcendent Dwayne Johnson cannot be stressed enough. If he had fizzled in his rebuttal, accomplishing the first two goals would have all been for naught.

But not only did Phil Brooks not roll over for Dwayne Johnson, CM Punk smashed the Rock's fast ball in a line drive right back at his head and got off a line that everyone will still remember come next Monday and mark my words, will be replayed multiple times before this angle it finished. And most importantly, he accomplished the one and only goal of the entire segment: Sell. This. Match.

Last Word: PLUS +

Segment 16

-During the Slammy episode of Raw, the Rock won an award for something (I can't remember what) and of course, he wasn't there to receive it and the crowd booed vociferously. And while watching this I remember writing in my notepad, the crowd may boo the Rock every time he's not there, but these same people will cheer and chant when he is there.

Point being, "The Rock" Dwayne Johnson is a big effing deal in professional wrestling. It's the importance of leaving on a high note and establishing a legacy and going on to accomplish bigger and better things. We as fans may try to belittle the Rock's involvement in anything current in WWE, but to Vince, Hunter, Stephanie, Linda, and the board of directors, he may as well be Midas (the legendary figure from Greek mythology whose touch could turn anything into gold, not the oil change place, ya rednecks!).

But just like it was important for Punk to come back with a strong response to the Rock's dog-and-pony show, it was equally important for the Rock to close out strong. He was clearly rattled by Punk's memorable rebuttal, but he got his revenge with an equally memorable response and punctuated it with perfectly-timed Rock Bottom that seemed to bring the roof off the freaking place.

It was the kind of set-up to a big match that gave you goosebumps and reminded you of what makes wrestling so unique and so much fun. You're never going to see anything that cool in at a UFC weigh-in so shut your mouth about wrestling losing fans to "real fighting." This is theater. This is art. And the two artists who were in the ring on Monday night worked together in perfect harmony to produce a masterpiece that should be appreciated for what it was, not twisted into something it wasn't (I'm looking at YOU, Billy Graham...the wrestler, not the evangelist).

Last Word: PLUS +

FINAL TALLY: 10 PLUS, 6 MINUS

Don't read too much into this final score. I expected them to book a strong show for the Rock's return.

My chief complaints:

- John Cena. It's not just that he's bland and annoying and wrestles like shit....well, come to think of it, yeah, that's exactly what it is.

- The misuse of talent. AJ and Dolph could be doing so much more. But I guess there can only be one top program and right now, it's Punk and the Rock so at least they're not completely irrelevant. Remember, Dolph was once teammates with this guy...

My chief points of praise:

-Antonio Cesaro. Apart from the segment with Punk and the Rock, his Neutralizer on Khali will be the one thing most people remember about this show.

-The final two segments with CM Punk and the Rock was as good as any pre-match build up segment there has ever been. It may not go down in history with other memorable moments like Jake "The Snake" Roberts DDT'ing Ricky Steamboat on the concrete floor, or the "Macho Man" Randy Savage crushing Steamboat's larynx with the ring bell (boy, poor Steamboat had his ass handed to him back in the day, huh?), but as far as mic work is concerned, it was as good, perhaps better, than anything I remember seeing in twenty-eight years as a fan.

I've rambled on enough. I'll be watching the Royal Rumble and you should too if you're a fan at all. I consider myself old-school and hard to please and despite my ability to break a segment down and analyze it for what it really is, I'm still a fan at heart who wants to mark out for wrestling done right. And that's what I was treated to Monday night by CM Punk and the Rock. Whether of not they can keep it going reamins to be seen, but for now, I'm going to allow myself to enjoy it. In a wresting landscape filled with watered-down pop radio garbage, it was nice to get a little Punk-Rock to remind you how much fun wrestling can be. Now, last one into the mosh pit wears his sister's Doc Martens!

That's the last word, bitches. Discuss!

{"Handsome" Dan Lopez is mentioned regularly on his favorite wrestling shows, The Shining Wizards Wrestling Podcast and Turnbuckle Throwbacks. Follow him on Twitter, @DansLastWord.}

Drawing The Right Conclusions

I've written on this subject before but what bears "peating" bears repeating. (Check out my previous post "Why WWE Isn't Going Anywhere")

Two things provoked me to spend time on this subject again:

1) Members of the Internet Wrestling Community (a term which if you are familiar with me at all, you know I despise) once again proclaiming the imminent demise of World Wrestling Entertainment thanks to low television ratings, pay-per-view buyrates, and poor arena attendance.

2) This video of a shoot interview with Bobby Heenan that I watched a few days ago.

Before we really get the discussion rolling, here are a couple of references that I encourage you to check out either before, during, or after our little discussion as a way to help us all maintain the proper perspective:

- Raw ratings from September 1995 to June 2010

- Revenue reports for 2012 from WWE's Corporate website

Not going to spend a lot of time trying to convince you that WWE is NOT the Titanic sinking fast. I don't think I can put together a more comprehensive argument for that than the one I've already presented in my previous post linked above.

But what I would like to spend time on is what "The Brain" had to say in his shoot interview.

From the reference links above TWO things can be positively determined:

1) Television ratings for Monday Night Raw, currently parked in the 2.7 - 3.0 range, are as low as they were in the company's "darkest days" just prior to the Attitude Era (1995-1997), when they were on the verge of "financial peril" according to Vince McMahon's own testimony.

2) World Wrestling Entertainment is not anywhere close to "financial peril" today. They are consistently turning over a handsome profit in spite of waning interest in the current product.

With these two things in mind, I want to refer to the Bobby Heenan interview where "Brain" emphasizes over and over again the importance of being able to "draw money." For example, after singing the Dynamite Kid's praises as an athlete and a wrestler, the host asks if Dynamite is "the greatest wrestler of all-time." To which Heenan responds, "The greatest of all-time is the guy who draws the most money."

This is just one example. He gives several and it really helped me get a grip on the whole "mark" controversy.

Wrestling fans usually don't mind being called "marks" but I'm afraid few of us understand what it really means. What wrestling do not like is being called "mark" in a dismissive way.

But if the truth be told, if we all had a better understanding of what a "mark" is, we'd have to admit that sometimes, more often than not, we're all a bunch a fucking marks and deserve the type of treatment we get.

I'm not saying "all the time" but most of the time, we wrestling fans draw inaccurate conclusions about how the wrestling business works.

Read that again. The wrestling BUSINESS. And just like any BUSINESS, the one and only, end-all, be-all purpose is to DRAW MONEY.

We all know part of Bobby Heenan's schtick as a legendary heel manager was his "hatred" for Hulk Hogan. Yet during his shoot interview, Bobby goes out of his way to defend Hogan against his detractors.

Why? Because Hulk Hogan DRAWS MONEY.

I applied this logic to myself in this way: once upon a time, I had dreams of becoming a professional wrestler but life, as it sometimes does, got in the way. I had responsibilities that put that dream on permanent hold status.

However, if I had attended a wrestling school at that time (we're talking 1999 or so; shortly after I graduated high school) my goal would probably have been to be the best professional wrestler I could become.

But according to Bobby Heenan, a legend with decades of experience in the business, what is the criteria for being considered the greatest of all-time? DRAWING MONEY.

That's the difference. A mark like me thinks, "I have to be THE BEST" without even realizing what it means to be THE BEST in professional wrestling.

Being THE BEST means DRAWING THE MOST MONEY. That's it. It's literally that simple.

This is why wrestlers develop a certain disdain for fans, or marks. Because a mark will come up to them and say some stupid shit like "You can't wrestle" or "So-and-so is way better than you" without realizing how stupid something like that sounds.

If "So-and-so" is having great matches all across the country, but in high school gymnasiums in front of twenty people, it doesn't matter how fucking "good" he is. The musclebound clod who can barley chain two moves together is the better wrestler because he's the one that's DRAWING MONEY.

Get it now?

I know, I know, it's hard to free ourselves from the mindset of what we see in the ring and how entertaining it is and using that as our basis for comparison. But it's the difference between being a fan, and someone who is involved in the business.

And it's the difference between being dismissed as a mark, and being able to intelligently discuss someone's profession with them.

I'm not saying what takes place in the ring doesn't matter. Of course it does. But that isn't the measuring stick for those involved in the business. Those involved in the business realize that the measuring stick is what perpetuates the business and having a great match isn't it.

What perpetuates the business is DRAWING MONEY.

This is why we see things on our TV that sometimes we don't understand as fans. And it's why we sometimes don't see the things that we would like to see. The people in charge are only interested in DRAWING MONEY and using personnel in the best way to optimize their ability to DRAW MONEY.

In the post linked at the beginning ("Why WWE Isn't Going Anywhere") I mentioned a program that Hulk Hogan was supposed to work in the 80's with Jake "The Snake" Roberts during the height of Hulkamania when Jake was still a heel. The angle was supposed to kick off during Roberts' interview segment The Snake Pit, where he was going to DDT Hogan on the concrete floor.

When Jake did this however, instead of the crowd booing him out of the building for beating up their hero, they cheered. In Jake's own words, this was "the wrong reaction." According to him, when he got backstage, even Vince McMahon said "you've got rotten luck!"

Why? Because as the heel, Jake's desire was to DRAW MONEY by working with the babyface in shows all across the country. Well, if fans were going to be divided when they worked together and CHEER FOR THE HEEL, the angle wasn't going to work and it wasn't going to DRAW MONEY.

Now, a mark might say, "A babyface Jake Roberts versus a heel Hulk Hogan in the 80s would've been AWESOME!" A mark has the luxury to think that way. But the business owner, the bookers, the people in charge have to think about the Big Picture and keep their eye on the goal which is, to DRAW MONEY.

I know I keep beating that horse into the ground, but the point needs to be made. Perhaps ignorance truly is bliss and I'd be better off screaming my head off like any other mark and losing myself in the illusion. But I actually don't have a problem doing that even with a better understanding of the business. I prefer to be informed. I prefer to sound intelligent when I speak about the things I'm passionate about, like wrestling.

Fans of movies, even obsessed fans, like those who love the Twilight series, are not as bad as wrestling marks. They don't call Taylor Lautner "Jacob" when they meet him or suggest that his brothers are better at "morphing" than he is. How ridiculous would that be? How might Taylor Lautner respond to such outright lunacy?

Yet we wrestling marks insist that the PERFORMERS that we watch week-in and week-out humor us when he say shit like, "Chris Benoit deserved to be champion way more than you did" or "Dude, you should've won that last match!" Honestly, no wonder they try to avoid us. That would get old real fast!

Wrestling IS unique in the sense that you watch the PERFORMERS put on their SHOW right in front of you. And many times, they'll interact with you IN CHARACTER during the PERFORMANCE (all this emphasis is deliberate, by the way). So it is easy to lose yourself in the illusion probably more so than any other form of entertainment, which is I love it and believe wrestling to be the single greatest form of entertainment in the world. The fact that there are so many marks in the world is proof of how this industry has excelled at what they do.

I would rather go to a wrestling event than to a "real" sporting event. I would rather go to a wrestling show than a Broadway show. I would rather go to a wrestling show than go the movies. Wrestling, when done right, is the end-all, be-all of entertainment in my opinion.

But we have to realize that these men and women are simply PLAYING A ROLE. And once the performance is over, they're real people with real names, families, hobbies, interests, etc. I'm sure just like any performer they appreciate fans who love their performance. But when the line between PERFORMANCE ART and REALITY become blurred that's when things get creepy.

Can a wrestling fan express an opinion about what he believes will DRAW MONEY? I think so, obviously. I do it here every week. But I've increasingly tried to keep my opinions out of the realm of a blind mark's rantings and instead, take the approach of someone whose goal is to perpetuate the product by DRAWING MONEY.

So go ahead, you marks, book your own shows, speculate, rant and rave about the things you hate and the things you'd like to see! No harm in that. But do yourself a favor and at least try to sound intelligent. Try to understand how the business works if you're going to comment on it. We'll never understand it fully as fans because we're not in it. But we can all make an honest effort.

For example, just to apply all this wisdom to the current WWE product, I think they've done a good job recently of booking their top talent like Ryback, and some of the midcard talent like Damien Sandow and Antonio Cesaro. But I do think they haven't done as well with the divas' division or their tag teams. I believe there is money to be made there and they are doing themselves, the performers, and the business a disservice by not focusing more on these areas and booking a better product. That's not a blind mark's ramblings. That's looking at it realistically from the standpoint of what's best for business and DRAWING MONEY.

Would I like to see WWE throw caution to the wind and book whatever would be "cool?" Sure I would. But I understand that it's important to keep someone like John Cena on top. He DRAWS MONEY. Maybe not the bucketfuls that others have drawn in the past. But he provides a steady source of income and I can see how a business owner, would be hesitant to risk that by changing his character.

That doesn't mean I don't think there are better ways to use John Cena and still DRAW MONEY. I certainly believe that there are. So I'll rant about that. That's not being a mark. That's just being a fan.

So to tie all this together, how has this knowledge changed me? Am I still The Smartest Man Not Currently Involved In Wrestling (trademark, Sonnnnnnnn!)? Of course!

I've been changed in this sense, were I to enter a wrestling school today with visions of fulfilling my dream, my goal would still be the same. I would still want to become the greatest wrestler I could be, but instead of asking my instructors to "teach me to be a great wrestler," I would ask them "teach me how to draw money."

That's the secret to success in professional wrestling. For some, it's having great matches. For others, it's finding the right gimmick. For others still, it's a combination of the two, or something entirely different altogether. But the goal remains the same.

So quit making yourself look stupid. Be a mark, but know what the fuck you're talking about. And that'll help you draw the right conclusions.

That's the last word for now, phreaks and phalluses. Until next time, and I mean this...........DISCUSS!!!!!!!!

[The Smartest Man Not Currently Involved In Wrestling is mentioned regularly on his two favorite wrestling shows, The Shining Wizards Wrestling Podcast and Turnbuckle Throwbacks. Follow him on Twitter, @DansLastWord.]

Review In The Raw 12-10-12: Do not adjust your sets. You HAVE see this all before.

Segment 1. Dolph Ziggler: A Career Retrospective

- How eerily symbolic was Dolph's little demonstration? He does all the work to climb the ladder of success, only to get completely overshadowed by the two big men and be sent toppling back to the ground. Welcome back to reality, Dolph!

- Still not crazy about the way they're booking Sheamus. I wrote a post entitled "Where Have All The Good Guys Gone?" for SPINEBUSTER.com (back when they were still up and running) and may have to recreate it here. The gist of it though was, why does WWE expect us to cheer for hypocritical babyfaces who act like heels? Sheamus is a terrific example of this. He tries to come across as a noble warrior and a hero, yet his entire babyface run has been built on sneak attacks and Pearl Harbor jobs. I have nothing against a babyface employing such tactics, but only if they're honest about it the way "Stone Cold" Steve Austin was. As a fan you were never surprised when he took a short cut to win a match because that's who he was. He was The Rattlesnake. D.T.A., you stupid piece of trash et cetera, et cetera!

Anyhow, before I dwell too long on this subject, just keep that little nugget of truth in the back of your mind because you're going to see it play out as a recurring theme in tonight's show.

- Here's my problem, the purpose of this segment was soley to sell tickets and pay-per-view buys for TLC. As a fan, I don't want to see Sheamus win so why would I want to watch? I wouldn't mind seeing Big Show retain the belt but they already had a very good wrestling match at Hell In A Cell that Show won. Are they really going to top that beating each other with chairs?

I don't want to see Cena win Dolph's MITB briefcase. The only way Dolph will win is if there's interference of some kind so why would I want to watch a match that Ziggler will carry only to end up with a shitty payoff? I don't.

- This is what you call a good ol' fashioned FAIL! To his credit, Big Show was strong on the mic.

Last Word: MINUS -

Segment 2. Wade gets got.

- Vickie Guerrero is a very good performer. Say what you want about being tired of her but I'm not. She gets a reaction and that's what you want in a wrestling show.

- Normally I wouldn't mind R-Truth getting a "flash" win over Wade Barrett like that but on the Raw before a pay-per-view? Wade is the one that has been built strong on Raw in the weeks leading up to his match at TLC with Kofi. Why have him lose now? This could've been done a couple of weeks ago if you wanted to throw Truth a bone and give him a cheap win. Not a deal-breaker, but a poor decision for sure.

If they were going to have Wade lose, at least follow it up with a backstage interview where he blows off the loss. Or have him attack R-Truth to exact a measure of revenge. ANYTHING just to make him look strong on the way out. Again, if the idea is to sell the pay-per-view, methinks they be going about it all wrong.

- Remember what I said about supposed white meat babyfaces acting like heels? We had another example in Kofi taking a cheap shot on Wade. Kofi, you're the champion. You're the good guy. Why would you jump someone who a) just had a match, b) just lost said match, and c) is at the challenger's disadvantage on Sunday? And why the hell should I be cheering you for doing it? I'm not. Go to hell, Kofi. Or Ghana, West Africa. Whichever's closer.

Last Word: MINUS -

Segment 3. AJ is a pervert.

- Just when I thought WWE was going to listen to its audience and let the John Cena-AJ romance angle die of natural causes, here they are trying to revive it again. We hate John Cena. We love AJ. We don't want someone we HATE macking on someone we LOVE.

I understand the logic behind trying to keep Cena "in the mix" by involving him with those who are relevant, but I think there are better ways to do that than by forcing an angle on their fans that is clearly going nowhere.

- The tag team fatal four-way was basically a formality.

Last Word: MINUS -

Segment 4. "CO-DY'S MUS-TACHE!" CLAP! CLAP! CLAP CLAP CLAP!

- Surprised to see Cody back so soon from injury but whoever put the match together did it right. Cody looked tremendous in picking up the win for his team.

- Also give props to whoever had the idea to book the Usos so strong. It always gives cause to us old-schoolers to get optimistic about a resurgence in tag team wrestling when we see a match like this. However, with makeshift teams like Rhodes Scholars, Mysterio & Sin Cara, and Team Hell No in the top spots, not sure there's room for teams like the Usos even though they are clearly over with the fans.

Not that the Usos need to win the Tag Team Titles or anything. But just having them featured more often in matches against the top teams or even Primo and Epico, would be a refreshing break from the norm.

Last Word: PLUS +

Segment 5. That wave looks familiar. Where have I seen it before?

- Opening narration. Mysterious rogue group attacking members of the roster. And now the princess wave. What else is WWE going to admit that TNA has done right?
It's a great gimmick for a heel ladies' champion. While we're on the subject so is that "photo shoot" routine Eve did at the end of her match with Alicia Fox.

My question is, why can't these ideas be given to a woman who can actually wrestle? I realize Beth Phoenix isn't the glamor puss that Eve is, but she can at least put on a decent match. You mean to tell me these gimmicks wouldn't have worked just as well for her? Maybe Eve is just that ambitious and she's coming up with these things herself but if not, creative needs to quit catering to these Runway Rejects and start investing in women who can actually deliver a payoff once it's time to get in the ring. I still say there's a untapped market of young female fans longing for real female athletes that they can look up to.

Last Word: MINUS -

Segment 6. More symbolism can't silence the fans.

- Just like the example of Ziggler's ladder toppling over, how about WWE Champion CM Punk having to hobble out on crutches? His entire reign as champion has always seemed a bit hobbled.

One thing that can't be denied though is that CM Punk is over with the fans. He got a resounding ovation with his line "working more days than anyone else." The fans believe it because they see it. In spite of his and Paul Heyman's attempts to insult the fans and play the heel role, I think the fans are smart enough to appreciate that he's in his comfort zone now. I didn't like him either when he was trying to be "Cena Lite" as the babyface champion because it clearly wasn't what he was good at. But fans appreciate a performer playing their role well whether it's as a heel or a face. And right now, fans are appreciating CM Punk.

- Was it just me or did it seem like they cut him off to soon? His promo just seemed to end awkwardly. Still, it was good, and I liked that he started building toward his match with The Rock. That is one I would pay money to see.

Last Word: PLUS +

Segment 7. Somebody change the CD. It's skipping.

- Sheamus vs. Dolph. It's Sheamus vs. Dolph. Sheamus vs. Dolph. This is why they make such a big deal anytime two Superstars are in a match and HAVE NEVER FACED EACH OTHER ONE-ON-ONE BEFORE. Because even they know that they keep giving us the same matches on TV over and over and over again.

Not that Sheamus vs. Dolph is a bad match. It's always good. But how many damn times can we watch it just to see the same fucking result??

Last Word: MINUS -

Segment 8. The Diesel Effect.

- It happened twice tonight. The babyface kicks out of a move that should've beaten anybody. The crowd's response? "BOOOOOOOOOO!" The Superman shit just needs to go away already. Especially now that kayfabe is dead. Fans know the only reason Sheamus gets to kick out is because he's the "good guy" and they recognize when a move should win a match, especially when someone like Ziggler is working his ass off.

Last Word: MINUS -

Segment 9. Midget porn.

- Have to give credit where it's due. The segment with Vickie, Hornswoggle and Khali was funny.

- The Shield's Joker-esque "manifesto" was okay. I hate seeing things that have the potential to be great, come up just a little short of that. Still, it accomplished the goal of adding to The Shield's reputation.

Last Word: PLUS +

Segment 10. Pretty sure even the radio knows Zack Ryder's no longer relevant.

- Once upon a time, Zack Ryder would've gotten a HUGE ovation in New Jersey. Now? Crickets. I guess it's possible for him to become relevant again if he's given another push. Just not sure if the stars will ever align the way they did for him a year ago when he was on a roll with his internet show and making backstage cameo appearances. Not that I'm a mark for Zack Ryder. It's just a shame that all the work he did to get himself over was sacrificed on the altar of the WWE's Golden Nugget.

- The fans clearly could've cared less about this match and it damn near put me in a coma as a result. Not that the action was bad. But you can't just throw two guys in the ring that nobody cares about...and expect people to care about it!

Last Word: MINUS -

Segment 11. Brad Maddox screws AJ (not as hot as it sounds)

- I realize that if dogshit could shit, it would shit this match. But if this had lead to a backstage segment in which Vince tells Maddox that if he wants to be in the spotlight so badly he could have a match at TLC against AJ, I would've marked out hard core!

Sadly, that didn't happen. But at the time, I was optimistic. I hope there's a lot more of Brad Maddox in the future because he's a character that hasn't been done in a while so it's fresh. And I find him to be a charismatic performer.

Last Word: PLUS +

Segment 12. CHAMPION VERSUS CHAMPION!!!! (And no one cared)

- Not that Kofi vs. Cesaro was a bad match. It was a good match. And I'm glad Cesaro won clean as fuck. But the Intercontinental Champion faces the United States Champion in a one-on-one showdown...and it's just some throw-in "Who cares?" match to fill time?

I'm sorry but that just pisses me off! How about we make some money, build a story behind a match like this, and make the product special instead?

Now that Wade Barrett AND Kofi Kingston both lost on the go-home show before a pay-per-view in meaningless throw-away matches, why should I care about who wins the Intercontinental Title? It's like the past three weeks they've spent building up that encounter to mean something was just pissed away.

Last Word: MINUS -

Segment 13. Michael Cole can't hide his hard-on (hey look, three "H's")

- Regardless of everything that was wrong with the way the Cesaro-Kofi match was booked, I have to give props to first of all Michael Cole for actually selling a new talent on commentary, and the WWE for having the right guy win. Must've been a Triple H hire.

Last Word: PLUS +

Segment 14. Colonel DAMN Sanders

- This is a great example of what's wrong with a three-hour show. This Miz TV segment was very good for everyone invovled. But it should've been happening on next week's Raw. Instead, next week, Team Rhodes Scholars is probably going to have another match that they'll either lose or win that will devalue either themselves or one of the other tag teams.

Again, I understand why the show is three hours. But if we're talking about making the product special and making money long term, I just think stretching things out a little further, making it last a little longer, is the smarter approach. But what do I know, right? I'm just a goon with a keyboard.

- That being said, it was a decent segment. Team Rhodes Scholars handled themselves extremely well. Very happy for Cody Rhodes.

Last Word: PLUS +

Segment 15. I'm here to show the world! Here I am again! Yoo-hoo, here I am again!

- Dolph Ziggler did a fine job on commentary but this was his third appearance in the arena. It just felt like overkill.

- The match was standard John Cena vs. Big Show fare. Not terrible, but again, when it's been done so many times who gives a flying shit?

Last Word: MINUS -

Segment 16. What do you know? Less IS more!

- The loudest ovations of the night came for the people we saw the least during the show. Team Hell No came out to a HUGE pop. And then of course, the fans worked themselves into a frenzy for Ryback, who the company continues to handle well.

If the philosophy is, sell the main event, then WWE is doing a good job because they have certainly done that.

Last Word: PLUS +

FINAL TALLY: 7 PLUS, 9 MINUS

After two weeks of breaking even, we've had a first mostly negative Raw in a month.

My chief points of praise:

- Ryback and Team Hell No are hot enough that even though they haven't done a great job of building up The Shield, they've done enough with the babyfaces to get people to care about TLC and probably order it.
- Some of the young heels like Sandow and Antonio Cesaro continue to be booked strong. At least on Raw.

My chief complaints:

- Too many matches that we've either seen way too many times before or don't care about.
- Illogical booking that did nothing to build interest in upcoming pay-per-view matches like Kofi Kingston vs. Wade Barrett.
- Three hours results in way too much filler being needed which results in throw-away matches or segments that could've been used more effectively on a future show. Thus, resulting in a show that is mostly bad.

It's not like WWE isn't doing anything right. But when you have to sit through three fucking hours just to get half a good show it's a little maddening because we've all got better things to do with our time. I really don't need that much wrestling. I can be just as satisfied with a show that's an hour and half and gets me to care about the product to the point that I might actually order the upcoming pay-per-view.

Because I love wrestling, I don't always need to be sold on a pay-per-view. But speaking strictly from a fan's perspective who is deciding on what to do with his dollars during the holiday season, I just feel like interest in TLC could've been generated more efficiently with this particular episode of Raw.

That's the last word for now, beanbags. Until next time.....DISCUSS!

[Our intrepid author is mentioned regularly on his favorite wrestling shows The Shining Wizards Wrestling Podcast and Turnbuckle Throwbacks. Follow him on Twitter, @DansLastWord.]