Friends, let me break this down for you and, I would say "Put this to rest once and for all" but I know that's not realistic but since I've already said it, let's just leave it in.
World Wrestling Entertainment is not going anywhere anytime soon. So please, STOP with the prophecies of doom and gloom, hellfire and brimstone, Kane and Mankind, The Undertaker and Sable, DDP and Mae Young (I don't know what any of that means but I got on a roll and I couldn't help myself).
Just stop it, already. Click the above link and read the article for yourself. There are still over FOUR MILLION PEOPLE watching Monday Night Raw! That's not bad business.
How about this little statistic? For the first quater of 2012, World Wrestling Entertainment cleared over FIFTEEN MILLION DOLLARS net profit. That's just in the first quater! There's still THREE MORE TO GO! Their live events accounted for 61% of that income, or $75.7 million dollars in revenue. (Source: WWE's Coroporate website)
The numbers may not be what they once were. The enthusiasm may not be what it once was. But still, check out the crowd shots during any recent episode of Raw. They're still a sea of signs and people decked out in WWE apparel.
My point is, when people want wrestling, they still go to World Wrestling Entertainment FIRST. Why? Because of what Vincent Kennedy McMahon himself said:
So there you have it. The reason WWE isn't going away is because of that right there. Pretty simple. The reason WCW was competition was ALSO because of that right there. It wasn't the product. It was the fact the product was:
A) On NATIONAL TELEVISION and,
B) It LOOKED GOOD.
Of course it didn't hurt that a bunch of old names were featured prominently. It gave fans who grew up on Hulk Hogan, Randy Savage, and Roddy Piper, something familiar to latch on to. But make no mistake about it, if ECW had done the New World Order, it would not, WOULD NOT, have gotten over like it did in WCW; even with Hall, Nash AND Hogan.
Why? Because Extreme Championship Wrestling did not offer THE HIGHEST PRODUCTION VALUE and IT WAS NOT DISTRIBUTED WELL. And yes, I'm going to keep repeating that so hopefully, the point gets driven home once and for fucking all.
Think about it. If ECW had done the New World Order storyline, it probably would have led to more people watching, which would have led to more money coming in, which would have led to higher production quality, which would have led to greater distribution, which would have led to ECW becoming a legitimate competitor to the WWE. But if you think you can put the cart before the horse and a killer angle is going to make some glorified indy fed a competitor overnight, you are dead fucking wrong!
I'm a die-hard. I'm going to LOOK for good wrestling. But not everyone is like me. Some people love WWE for what it is. WWE is NOT wrestling. I'll be the first to admit that. It's all about "the show." But when has that ever not been the case?
Fans like myself who remember how great the glory days of Hulkamania were and loathe the current dynasty of John Cena need to go back and watch some of those matches again. How many good matches did Hogan really have? Was his character really that much cooler than Cena's? Go back and read articles from the people who reported on wrestling during that time. They all despised Hogan. They all called Vince McMahon's WWF a "circus" meanwhile singing the praises of REAL wrestling promotions like the AWA, NWA, and World Class.
Are things really any different now? Nothing's changed. We all know when it comes to finding a great in-ring product, most of the time we need to look elsewhere other than under WWE's bright lights. Two guys may put on the occasional good match once in a while but it's a rarity.
Was it really any different when we were growing up? Granted, the talent pool was deeper and more workers in the midcard had road experience that made them better performers when they actually got TV time and there was usually more time devoted to the in-ring product BUT can we honestly say that the "good old days" (whatever that translates to for you) were really full of great wrestling in the "E"(or maybe in your case, the "F")?
So why the fuck did we watch it? We watched it for the same reason we watched WCW. Because it was easy to find and it looked good. You're either fucking fooling yourself or completely full of shit if you try to say you watched either because the product was just that good because I was there. I saw plenty of episodes of Prime Time Wrestling, or Saturday Night's Main Event, or Raw Is War, or Monday Nitro to be able to emphatically testify that there was SHIT APLENTY on those shows.
But I was a kid living in the Desert Southwest. ECW didn't reach me so I could give a fuck about them. I had nothing else but I didn't care. To me, WWF, then WCW, WAS wrestling. I knew there were other things out there and would have watched them but since it was too much trouble, I watched what I had and made the best of it.
Along the way, there was plenty of shit to complain about, but there was some good stuff too. It came in peaks and valleys. As a youngster, I loved anything WWF did during the mid to late 80s. But as a teenager, I thought it turned into shit. I couldn't stand the goofy stuff they did with the Ultimate Warrior, Undertaker, the Bushwackers, etc. so I just quit watching. During the Monday Night Wars it became cool again but then WWF amped up the raunchiness factor and that turned me off so I quit watching again.
But my tastes changed. Today I think I would enjoy the Attitude Era WWF, but would probably struggle to get into the 80's stuff I loved as a kid just like I struggle to get into what WWE is doing now. I look back on it fondly now but that's more due to nostalgia than the actual quality of the content.
My point is, WWF during that time wasn't hurting for viewers and it's not hurting now. Back then I would've been one of those kids in the crowd with posters or decked out in Bret Hart sunglasses or waving a yellow and red Hulkamania foam finger the same way kids today put on every color in the rainbow to celebrate John Cena or wave glowsticks to honor DX.
I didn't have what you'd call an "involved" father but I like to think that I am one and if my son were to fall in love with wrestling the way I did, that I'd take him to as many live events as I could and be right there alongside him cheering or booing and watching the shows despite how terrible I might think the skits or matches are or how nonsensical I find the booking.
Why? Because I'm a bad father doing his son a disservice by not exposing him to "REAL" wrestling? No, because I'm a good father who enjoys spending time with his son doing something with him that HE enjoys.
It's not my kid's fault that the WWE is so easy to find and looks so good. What kid wouldn't gravitate to that? And it's because of that, World Wrestling Entertainment is still going strong and will continue to do so. Because there's always going to be kids. And they're always going to love wrestling.
Yes, I'd love it if WWE would cater only to me and what I consider to be good. But they're not. Is that smart on their part? Probably. I think time has proven that kids are lot easier to entertain than adults. Kids present a lot more merchandising opportunities than adults. It appears to be the safer bet anyway. Perhaps they're missing out on greater money that could be made but what if they try to target a more mature fan base and the product just doesn't catch on? Seems to me if you're running a million-dollar company you're better of going where the sure money is more likely to be.
As a way of wrapping this up, I wanted to include a video of Jake "The Snake" Roberts discussing a program he was supposed to work with Hulk Hogan during the heyday of Hullkamania and why it didn't happen. Unfortunately, every version of it has been pulled by WWE. The gist is though that on an episode of The Snake Pit, Jake DDT'd Hogan to kick off their feud but instead of being booed by the crowd, many of the fans cheered Roberts and started chanting "D-D-T! D-D-T!" As a kid in the pre-internet age, I didn't know anything about this. But if this were to happen today, there'd be no way to hide it and all of us internet marks would be clamoring for a Jake Roberts babyface turn and the end of Hulkamania.
As cool as that sounds, it would have been financial suicide for the WWF at the time because as over as Jake was, his character just wasn't as marketable as Hogan's. So for all of us who today complain about John Cena and wish he would just retire, or even die in the case of more extreme fans, no one is going to replace him as the company's "Golden Goose" until someone comes along who is more marketable to their core audience than he is. And that's not a slap in the face to wrestling purists, that's just smart business.
Jake Roberts understood what it meant when the crowd cheered him and he wasn't happy. He didn't fill his head with grandiose ideas about becoming the "face of the company." In the video Jake himself called it "the wrong reaction" because he understands the business. The goal isn't to write a great story. It's to MAKE FUCKING MONEY.
The sooner we marks can get that through our heads, the fewer ulcers we'll have and blood pressure meds we'll have to take.
That's what you call "the defnitive work on the subject" my friends. And that's what I call the last word. Until next time.........discuss.
[Find more of your beloved author on SPINEBUSTER.com and on his favorite wrestling show, The Shining Wizards Wrestling Podcast. Follow him on Twitter, @DAntonioLopez.]
