Thursday, May 2, 2013

WWE Suffering From Severe Memory Loss

As of WrestleMania XXIX, WWE featured a roster of 64 male workers. Subtract the 5 part-timers (Chris Jericho, The Rock, Triple H, Undertaker, and Brock Lesnar) and you're left with 59. Subtract the 2 non-wrestlers (Hornswoggle and Ricardo Rodriguez) and you're left with 57.

Of those 57 male wrestlers, 19 were involved in matches at WrestleMania XXIX. Add the 4 (Brodus Clay, Tensai, Cody Rhodes, and Damien Sandow)that were originally scheduled to have a match and that gives you 22.

So 22 of 57, or 38% of the current regular roster of male workers was doing anything noteworthy or of any interest at the time of WrestleMania XXIX.

[Author's Note: I'm using the WWF roster from the time of Survivor Series 1988 because that's when I was the most familiar with the entire depth of the roster]

By contrast, going into the 1988 Survivor Series event, of the 50 male workers on the regular roster, 28 were involved in some type of program, angle, or feud.

That's 28 of 50, or 56%.

Pretty significant difference, right? Even more so when you consider these numbers:

WWE currently offers 6.5 hours (7.5 if you count NXT; I'm not only because viewers have to pay for a subscription to Hulu Plus in order to watch it)of programming every week on free TV.

All current WWE tv shows feature original programming. Yes, there are replays galore from other shows, but they are built around original content: matches, promos, & backstage segments.

By contrast, the WWF in 1988 offered only 5 hours of programming every week on free TV.

The shows offered by the WWF in 1988 were made up mostly of matches and segments that were re-aired from other shows and very little original content to the point that I as a ten year-old fan didn't even watch All-American Wrestling or Wrestling Spotlight because I knew I wasn't going to see anything I hadn't already seen before.

Yet the WWF in 1988 was able to generate interest in a greater percentage of the regular roster of male workers than WWE has today despite more tv time and more original content. By a whopping 18%! How is that possible?

4 reasons. That we'll see as we examine the differences between the TV shows WWF offered in 1988 and those offered by WWE today:

1) They Utilized More of the Talent. Makes sense, right? You use more of your roster, fans care about more of your roster. In a regular WWF programming week, you were more likely to see Hercules or Koko B. Ware wrestle than Hulk Hogan or Andre the Giant.

2) They Utilized Tag Teams. Bit players like The Barbarian, The Warlord, Barry Darsow (Smash of Demolition), Raymond Rougeau, and Jim Neidhart, guys who would never do anything particularly interesting in their singles careers, fans could appreciate and become invested in because they were part of an entertaining, competitive tag team division (More on that later).



3) They Utilzed Squash Matches. Wrestlers at every stage of their career, whether veterans whose best days were behind them like Harley Race, Ken Patera, Tito Santana, or Greg Valentine, as well as rising stars who had not yet peaked like Curt Hennig, The Blue Blazer, or Big Bossman, could always look impressive and maintain a certain amount of respect in the eyes of fans by mowing down local jobbers on TV week-in and week-out. Despite the match not being competitive, it still captured my imagination as a fan because it was a glimpse into the character's persona and moveset. Squash matches showed fans how good a WWF Superstar could be. And it would whet their anticipation for the big encounter between that Superstar and their arch-rival, or for the time when that Superstar moved up in competition. It would spark the imagination and get fans thinking up dream matches and wondering, "What would happen if Mr. Perfect met The Blue Blazer?" or, "I can't wait to see Demolition finally matched up against The Powers of Pain!" That's excitement. That's fan interest. And it was created by squash matches.

4) They Utilized a Good Mix. I'll admit, as much as I appreciated a good squash, it was also nice to see the occasional competitive match. And the WWF, at least in 1988, smartly balanced their programming by offering midcard, lower midcard, and tag team matches between members of the regular roster as either the "Feature Match" of their syndicated shows, or sprinkled throughout Prime Time Wrestling (my personal favorite). So you never went too long without seeing The Rockers vs. The Conquistadors, The Red Rooster vs. Ken Patera, or Curt Hennig vs. Jim Brunzell. They may not have been "dream matches" but they were more competitive than squash matches and highly entertaining. And you appreciated them as a "rare treat" because it wasn't something you saw all the time.

By contrast, in weekly WWE programming today:

1) They Utilize the Same Talent Over and Over. You could probably count on both hands the workers you see on WWE programming every week. If fans never see Alex Riley, Justin Gabriel, Ted DiBiase Jr., Tyson Kidd, Yoshi Tatsu, Curt Hawkins, JTG, or Michael McGillicuty, how are they supposed to care about them?



2) They Under-utilize Tag Teams. The only real tag team WWE has is Team Hell No. Only recently have the teams of Rhodes Scholars and Brodus Clay & Tensai been taken seriously. Other recognize tag teams are either glorified jobbers getting squashed every week (The Prime Time Players and Primo & Epico), or are never seen (Jimmy & Jey Uso).

3) Superstars Get Squashed. WWE still utilizes squash matches. But now, it's the workers on the regular roster getting squashed by the upper card guys and losing all their credibility.

4) The Same Match-ups Occur Over and Over. Without jobbers to squash, mid and lower card guys have to do the job every week. This makes match-ups between members of the regular roster commonplace instead of a rare treat. Also, the upper card guys are on TV and wrestling each other every week making what should be marquee matches that generate lots of excitement and pay-per-view revenue, into everyday occurances that are regarded as no big deal.



WWE is making plenty of money. Because they have more to sell now than ever before. But television ratings indicate that the public's interest in their TV shows has waned. I realize ratings aren't as critical as they used to be. Vince is no longer selling his TV show. He's selling his brand. And now that WWE is the only game in town as far as wrestling goes, he's always going to have an audience.

But at what cost? There's an underlying tragedy in all of this and it's not just that the fans aren't being entertained as well as they could be.

Fans who grew up watching wrestling the same time I did have fond memories of the things they saw despite the fact that there were no part-timers. They didn't need big names from the past coming back just to get them to buy a pay-per-view. They cared about the current roster. They cared about the entire roster, from the midcard all the way down to glorified jobbers like Sam Houston, Koko B. Ware, and "Dangerous" Danny Davis.



And they cared about tag teams. This is where the tragedy really lies.

Are WWE and its fans really missing anything by not getting a greater percentage of the current roster more involved in meaningful storylines?

The answer is yes.

Consider, two men who would become the WWF's biggest stars, Shawn Michaels and Bret Hart, were members of mid-level tag teams in 1988. Sure, the Hart Foundation had won the tag team titles by then but their reign was brief and unremarkable. There was no guarantee that they'd ever win the belts again. Sure no one suspected at that time what Bret would become.

Same with Shawn. The Rockers never won the tag titles. I'm sure some within the organization thought he had a singles future, but certainly not to the degree that he eventually achieved.

The point is, these men had the opportunity to show glimpses of what they could do because of tag teams. Fans had the opportunity to invest in them emotionally because of tag teams.

So when it was time for Bret to challenge Curt Hennig for the Intercontinental title, the fans were already behind him. When Shawn Michaels threw his longtime partner Marty Jannetty through a plate glass window, fans were in utter disbelief. These two guys were able to hit the ground running as singles performers thanks to the time they spent working in tag teams.



Imagine if both had worked strictly singles from the time they entered the WWF. It took Bret six years before he began a successful singles run. For Shawn it took four years. That's longer than the entire tenure of some midcarders. Perhaps they would've stuck. But what if they hadn't? There would be none of the accomplishments, the great matches, or the memories.

Who knows what accomplishments, what matches, what memories WWE and its fans could be experiencing right now or even five years from now but never will because of World Wrestling Entertainment's current disregard for tag team wrestling?

The cynic may say, "Ah, who cares about a Zack Ryder, or a Ted DiBiase, or a Michael McGillicuty? They aren't anything great." The same could've easily been said about a couple of guys in 1988. "Bret Hart? Yeah, he's good but he'll never be World Champion. He's just not charismatic enough." "Shawn Michaels? That long-haired pretty boy from that sissy tag team?" Yeah, that Shawn Michaels. Believe it or not, he's going to become the greatest wrestler of all-time. "No fucking way!"



What would you have said?

Who will take up the mantle of "the Best There Is, the Best There Was, and the Best There Ever Will Be"? Who will be the next "Showstopper" or "Mr. WrestleMania"? Or is the question rather, "Who could it have been?"



Sadly, we may never know.

And that's the last word for now. Don't let the chance to make your mark pass you by. Leave a comment, then tell your friends to come check out what you had to say.

[You can read more of "Handsome" Dan's work on the Ring Wars Facebook Page. He also writes a weekly review of WWE Smackdown for Wrestling Rambles and is mentioned regularly on his two favorite wrestling shows, The Shining Wizards Wrestling Podcast and Turnbuckle Throwbacks.]